What Is Drip Marketing?
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by: andrewmichaels
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Word Count: 466
Date: Fri, 9 Jan 2009 Time: 8:20 PM
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Ever heard of “drip marketing”? It’s the kind of marketing strategy that you do over a period of time. In contrast to a marketing blitz wherein your marketing campaign is done within a shorter period of time, drip marketing is just like its name- you “drip” your label printing campaign for example, repeatedly so that your message can slowly build an impact among your target audience. Unlike blitz marketing where you put all your efforts in one short span of campaign period, your label printing is a deliberate, well planned and systematic way of creating a sequence of setting up your messages. You’re not just sending your message to your target audience in just one drop. You’re actually doing it with your print labels over a longer period of time repeatedly. This is to create a slow build up of ideas that create one powerful impression on your target readers. The key here is to do it “repeatedly”. Repetition makes it possible for your message in your print labels to slowly sip into your target readers’ psyche without having to push on the issue. In fact, it’ll take a maximum of 30 repetitions for your idea to begin to penetrate the consciousness of the human mind. As you go along, you have to vary your offers and strategy but with the same brand and message. This will ensure that your message and brand would be easily identified throughout your marketing efforts. Is drip marketing effective for your label printing? It is based on a marketing principle that an average target reader will not convert to a client if you do not market at least 29 times. Hence, drip marketing then is a way to send your message until it becomes an unconscious decision for your audience to accept what you’re offering. It is also very effective if you want to stay in touch with your loyal clients and other potential customers. With so many businesses to compete with, drip marketing in your print labels can help your clients to keep you in their minds whenever they need your product or service. The best way to do drip marketing is to have a consistent marketing strategy each month. This will help your label printing to be in front of your target audience all year round. Hence, it’ll help you gain a steady cache of business coming in. Throughout the whole year, drip marketing can guarantee you a solid following especially if your marketing campaign is well planned and consistently available. That’s why drip marketing can be a powerful marketing tool to have if you want to build stronger relationships with your clients.
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